Celebrating a sweet success at the 2025 Superior Taste Awards across the berry portfolio

We are proud to announce that several of our premium berry varieties have been honoured at the prestigious 2025 Superior Taste Awards, hosted by the International Taste Institute in Brussels. These awards are a true testament to the exceptional quality and flavour of our berries, as judged by a panel of world-class chefs and sommeliers.

2025 Award-winning berry varieties

We were delighted to see recognition across our full berry portfolio, with some of our newest additions performing particularly well. Notably, BerryWorld Reyes® raspberries from the BerryWorld Plus® programme, Sweet Karoline® blackberries from AgroBerries, and Eves Joy strawberries, one of the newest exclusive releases from Edward Vinson, all earned high praise.

We also saw continued success from our well-established berry varieties: BerryWorld Jewel® raspberries, Eves Delight strawberries, and Eureka blueberries, with the latter receiving Superior Taste honours for the second time, a clear demonstration of their sustained flavour excellence.

“This success wouldn’t have been possible without the hard work of our expert grower base and breeding partners at BerryWorld Plus, Edward Vinson and Mountain Blue,” said Samuel Rowe, Divisional CEO for BerryWorld Varieties. “These awards reflect our commitment to excellence in flavour and innovation. We’re proud to see both our well-established and most recent varieties celebrated on the global stage by independent experts.”

Eureka Blueberries  ★★★ Superior Taste Award

Sweet Karoline Blackberries  ★★ Superior Taste Award

Eves Delight Strawberries  ★★ Superior Taste Award

Eves Joy Strawberries  ★★ Superior Taste Award

BerryWorld Reyes® Raspberries  ★★ Superior Taste Award

BerryWorld Jewel® Raspberries  ★★ Superior Taste Award

Where to savour award-winning flavour

We will be showcasing a selection of our award-winning berries at several international events in the coming months. Join us and experience the taste of award-winning berries at:

• Taste of London – London, United Kingdom – 18–22 June 2025
• Asia Fruit Logistica – Hong Kong – 3–5 September 2025
• IBO Summit – Cape Town, South Africa – 25–27 September 2025
• Fruit Attraction – Madrid, Spain – 30 September – 2 October 2025