We're People Powered

Here at BerryWorld we love berries and we are genuinely excited by what we do, we're a people powered business and berries make our world go round.

Our award winning berry varieties come from a variety of award winning people across our local teams.

We understand that long term sustainable growth can only come from a hunger to keep moving forwards. We’re driven towards growing the berry world together by the idea that the best work is born from appetite, relationships, sustainability and confidence.

OUR RECIPE FOR SUCCESS

Our story roots back to Louis Olins, founder of Louis Reece, who delivered fruit into Spitalfields Market, London by horse and cart back in 1919.

Roll on to 1994 and, after discovering potential in the berry market, BerryWorld was formed (as a joint venture with Edward Vinson), with Adam Olins as the founder and CEO.

Today we are a fourth-generation, family-founded, and future focussed, berry company with multi-local international operations across every part of the supply chain the world. Through these operations and our close working relationships with growers and customers alike, we ensure a sustainable supply of world class berries that are bursting with goodness year-round.

Paul Avery, Managing Director

Paul joined the business in 2006 as an Infrastructure Engineer before moving into commercial roles, where he developed broad experience across sales, supply chain operations, product management and production.

Over the years, Paul has taken on increasing responsibility within the business, most recently serving as Commercial Director where he has played a key role in driving growth and strengthening partnerships.

After over twenty years in the business, in April 2026, Paul was appointed Managing Director of BerryWorld UK, bringing his extensive cross-functional experience and deep understanding of the business to lead the company into its next phase. 

Paul Avery Berry World