Launching our food waste awareness campaign in conjunction with our 400k meal contribution to FareShare ahead of Zero Waste Week

At BerryWorld, we are committed to ensure a sustainable and ethical berry supply. Back in Spring 2020, we saw an opportunity to support vulnerable families and individuals whilst tackling food waste by partnering with FareShare UK. Since then, our growers have been diverting fresh berries which have been utilised to provide healthy meals to those in need.

FareShare is the UK’s largest food redistribution charity, working with nearly 11,000 frontline charities and community groups nationwide. Since the start of the partnership, we have contributed with delicious fruit as well as cash donations, leading to the supply of the equivalent of 400k healthy meals.

Our grower Tasker Partnership has been one of the largest fruit contributors to FareShare, ensuring their out of spec fruit didn’t end up being wasted and that it was instead used to support those in need.

Stephen Tasker, Partner of The Tasker Partnership said, “Composting nearly 10% of all the fruit that we have invested time and energy in to grow, is soul destroying. Knowing 100% of all our fruit is eaten makes the effort worthwhile. In any surplus food situation, there are always vulnerable people who would gratefully benefit from it.”

Last Christmas, we launched a campaign to ‘share the berry goodness’, raising over £5,700 for FareShare. Now, at the occasion of Zero Waste Week in the UK, taking place on the first full week of September, we are running a campaign on our BerryWorld brand range, available at Ocado, to continue to raise awareness on the food waste issue and, in particular, on FareShare’s great work in the UK.

Adele Fash, Commercial Manager, Produce at FareShare notes; “It has been an absolute delight for FareShare to be able to access quality strawberries where the product life is at its premium. BerryWorld growers responded quickly in embedding FareShare into their operations, successfully diverting unharvested fruit to those in need.”

Emma Henry, Senior Responsible Sourcing Manager at BerryWorld UK said, “We are immensely proud to have reached this milestone with our growers. It’s great to know that only this year our out of spec fruit has supported over 1,300 charities and community groups in providing healthy meals to vulnerable individuals, including people on low income, school children, people with health conditions and refugees and asylum seekers, among other groups.”

We're excited to continue to share the “berry goodness” with those supported by FareShare for a world of good that doesn't cost the earth.

Posted: 2 Sep 2021