Tailored recipes around key findings from a recent survey

The British kiwi berry season is in full flow and to celebrate these zingy little treats, BerryWorld has created acollection of delicious kiwi berry serving suggestions and recipes. The collection showcases the zesty, snackable goodness and colourful burst kiwi berries can add to dishes, inspiring consumers to pick up a punnet and try them.

BerryWorld have tailored the recipes around key findings from a recent survey, which highlighted 46.3% of shoppers stated they use their kiwi berries in a fruit salad. The research also highlighted opportunities for these unique berries. 82.4% of respondents said they had not tried kiwi berries, however, encouragingly 85% of these shoppers would consider buying them if they understood more about what they are and how to use them. BerryWorld’s latest marketing campaign hopes to educate shoppers and encourage them to try these tangy treats, 90% of shoppers who bought them last year claimed they would buy them again.

Kiwi berries are now available in selected M&S, Morrisons, Sainsburys, Tesco and Waitrose stores across the UK and via Ocado.com

Posted: 11 Sep 2019