BerryWorld UK's limited-edition Booberries have returned to Ocado Retail this October for Breast Cancer Awareness Month, marking the third year of its partnership with breast cancer awareness charity CoppaFeel!

Bright pink, packed with premium blueberries and carrying a cheeky call to "check out your booberries", the limited edition packs put a playful twist on an important message. With every pack helping to raise funds for CoppaFeel! Booberries turn an everyday fruit purchase into a reminder to check your chest, showing that a small pack can make a big impact.

Now entering year three, BerryWorld is looking to take that impact even further. Having already raised more than £23,000 for CoppaFeel! through pack-purchase donations across the campaign period in 2024 and 2025, this year they hope to take the partnership's total fundraising to over £30,000, simultaneously reaching more people with its important chest-checking message.

The limited-edition Booberries packs are once again available exclusively on Ocado Retail throughout October and November, with BerryWorld and Ocado Retail donating 10p (5p each) from every pack sold to support CoppaFeel!'s important mission.

But the campaign's impact goes beyond the pack. This year, BerryWorld is taking Booberries into more spaces and conversations through a programme of events, fundraising and activations designed to raise awareness and encourage regular chest checking.

In September, the campaign reached health, retail and industry audiences at The Grocer Health Summit, while BerryWorld colleagues also supported the charity by taking part in the recent Lake District CoppaTrek, CoppaFeel!'s annual fundraising challenge. Booberries also reached the trade audience at Fruit Attraction in Madrid this year, one of the world's leading fresh produce trade exhibitions, with display showcases, in addition to an early morning fundraiser run in the Spanish capital, attended by staff from across the wider AgroBerries Group. Throughout October, Booberries are continuing to reach new audiences through sampling and awareness activities.

What originally started as a UK partnership between BerryWorld and CoppaFeel! has inspired BerryWorld teams in other regions to use their premium blueberries to support breast cancer causes in their communities. BerryWorld France, South Africa and The Netherlands are all using limited-edition blueberry packs to support local breast cancer causes and charity partners of their own, taking the spirit behind Booberries to new international retail markets and broader audiences, and extending the campaign's reach far beyond the UK alone.

Hannah Goss, Senior Insights Manager at BerryWorld UK, said:
I am really proud of the partnership BerryWorld has built with CoppaFeel! Ocado Retail has also been a fantastic supporter of the campaign, helping us bring the important message of regular chest checking to more customers. With such a powerful message behind the campaign and blueberries tasting fantastic at the moment, it’s a brilliant way to combine purpose with great taste! 

Booberries will be available exclusively on Ocado Retail from 7th October.