Adrian is fourth generation in the fresh produce industry. He started at BerryWorld in 2004, initially based in Huelva, Spain and quickly understood the potential of BerryWorld outside of the UK. Since 2007, Adrian has led the interReady to Talk Berries?

Join our passionate people in Hall 9 Stand 9GO2

We're excited to be back here at Fruit Attraction and are ready to talk berries with you.

Meet the team from around the world with representatives from France, The Netherlands, South Africa, Spain and the UK. You'll discover our full service berry solution, from breeding and plant supply, to growing and packing, to marketing and sales.


Passionate People

Here at BerryWorld we love berries and we are genuinely excited by what we do. We're a people powered business and berries make our world go round. Meet some of our team below or get in touch if you would like to arrange a meeting.

ADRIAN OLINS, BERRYWORLD DIVISIONAL CEO

Adrian is fourth generation in the fresh produce industry. He started at BerryWorld in 2004, initially based in Huelva, Spain and quickly understood the potential of BerryWorld outside of the UK.

Since 2007, Adrian has led the internationalisation of BerryWorld as Chief Commercial Officer and today is responsible for the business’ berry marketing and sales businesses globally, as BerryWorld’s Divisional CEO.

Adrian Olins
WIL BEEKERS, GROWING & PACKING DIVISIONAL CEO

Wil has been working in fruit and vegetable breeding and growing in Holland since 1985 and has been instrumental in growing BerryWorld’s presence across Europe.

In 2007, together with VitalBerry Marketing and BerryWorld, Wil formed what is today known as BerryWorld The Netherlands. In 2017, Wil’s growing and packing business was acquired by BerryWorld and today Wil is the Growing and Packing Divisional CEO.

Wil