BerryWorld Plus™

Internationally renowned & market leading raspberry, blackberry and blueberry varieties

Our BerryWorld Plus breeding programme, established to create exceptional 'flavour picked' raspberry, blackberry and blueberry varieties, focuses on delivering outstanding taste with sustainable yields for growers across the globe.

Global growth for a local delight

BerryWorld Plus is a joint venture between Edward Vinson Ltd, a renowned strawberry breeder, propagator and producer, Hall Hunter Partnership a berry producer, and BerryWorld, a leading global soft fruit marketing company. Our expertise and combined experience have allowed us to establish breeding locations in both the UK and Spain, effectively supporting the development and cultivation of extraordinary soft fruit varieties worldwide.

Our BerryWorld Plus genetics have flourished across four continents. Our berries are now delighting consumers in Australia, Canada, France, Germany, Italy, the Netherlands, Portugal, Scandinavia, Spain, South Africa, the United Kingdom, and the United States.

Recognised for excellence

Recognised for our dedication to excellence, BerryWorld Plus has received multiple awards for our superior berry varieties. Since our establishment in 2002, we have continuously strived to enhance the consumer's eating experience while ensuring sustainable returns for growers. Our BerryWorld Jewel® and BerryWorld Gem® raspberries, have been honoured with superior taste awards from the esteemed International Taste Institute.

Discover the future of berries

We have an appetite to bring food lovers the very best berries and are committed to cultivating a prosperous future for growers worldwide.

Discover the plus journey...

2002

BerryWorld Plus established

The joint venture between Edward Vinson Ltd, Hall Hunter Partnership and BerryWorld is established

Berry World Plus Berry Breeding 1

2005

Breeding trials established in Spain

First berry breeding trials are rooted in Spain, extending the growing environment

Berry World Plus Berry Breeding 2

2009

BerryWorld Gem® & BerryWorld Jewel® selected

A pivotal year, BerryWorld Jewel® & BerryWorld Gem® show potential and are selected for more extensive trials

Berry World Plus

2013

BerryWorld Gem® released

Berry World Plus Berry Breeding 5

2014

BerryWorld Jewel® released

Berry World Plus Berry Breeding 4

2018

BerryWorld Plus trial site in Spain established

Dedicated trial site is implanted to allow for more extensive breeding trials

Berry World Plus Berry Breeding 6

2019

BerryWorld Jewel®

BerryWorld Jewel® raspberries are awarded ⭐⭐ at the ITI ‘Superior Taste Awards’

7

2019

BerryWorld Plus wins genome contest

KeyGene award BerryWorld Plus as winner of genome-for-free contest

Berry World Plus Berry Breeding 8

2020

BerryWorld Jewel® TV appearance

Marks & Spencer select BerryWorld Jewel® raspberry variety as the winner in the fruit category as part of their Britain's Got Talent TV campaign

2021

BerryWorld Gem®

BerryWorld Gem® raspberries are awarded ⭐⭐ at the International Taste Institute ‘Superior Taste Awards’

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2021

BerryWorld Jewel®

BerryWorld Jewel® raspberries are awarded a Quality Food Award

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2022

BerryWorld Jewel®

BerryWorld Jewel® raspberries are awarded ⭐⭐ at the International Taste Institute ‘Superior Taste Awards’

11

2023

BerryWorld Plus sponsor the International Rubus & Ribes Symposium

Sponsor the XIII International Rubus and Ribes Symposium to mark 21 years of BerryWorld Plus

Berry World Plus Berry Breeding 12

2024

BerryWorld Ruby®

BerryWorld Ruby® raspberries are awarded ⭐⭐⭐ at the International Taste Institute ‘Superior Taste Awards’

Berry World Ruby

The Future

of berry breeding is in our hands

Watch this space as we add a 'plus' to the future of berries

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