Being transparent on how we pack all that goodness into our packs.

A question often asked is ‘why do we use plastic punnets?’ Our team at BerryWorld stretches across the globe and we spend a lot of time researching and evaluating which packaging formats best deliver against our objective; getting great tasting, undamaged fruit, from our fields to your home, to stay as fresh as possible, for as long as possible.

We've found that currently plastic packs the perfect punch, preserving the maximum goodness for your berries while minimising environmental impact.

We're proud to pack our berries in punnets made from 100% recycled plastic (rPET) and a lid made from recyclable FSC-certified paper lid. Making our packs 100% recyclable, helping to create a more circular economy and reduce waste.

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Why we pack in plastic


Despite growing demand for a move away from plastic packaging we're still at a stage where plastic provides optimal protective packaging for all our berries along their journey from field to table.

Firstly, plastic packaging helps to protect berries from damage during transportation around the world, ensuring that they reach you in the freshest possible condition. The clear plastic also allows for better visibility of the berries inside, which in turn helps reduce food waste.

Plastic packaging helps to extend the shelf life of berries by protecting them from moisture and impacts. This means that you can enjoy our berries for longer, reducing food waste and saving money in the process.

Furthermore, plastic packaging is lightweight, making it more cost-effective to transport and reducing the carbon footprint associated with transport.

Above all, plastic is a recyclable material meaning the life cycle can be extended to recreate future products, avoiding disposal.

Plastic packaging is a smart choice for growers and consumers who want to ensure that their berries stay fresh, look great, and last longer.

We're convinced that moving away from a linear model of "production-consumption-disposal " towards a circular "production-consumption-recycle" model will offer great benefits to all.

To keep our world turning, we need to keep the plastic journey going ♻️


Recycling plastic is one of the most important things we can do to protect our planet. By recycling plastic, we can reduce the amount of waste in landfills, oceans, and other natural habitats, helping to preserve the environment for future generations.

In addition, recycling plastic saves energy and resources, as it takes less energy to recycle plastic than it does to produce new plastic from scratch. This means that we can reduce our reliance on fossil fuels and other non-renewable resources, reducing our impact on the environment and helping to combat climate change.

Furthermore, recycling plastic can create new jobs and economic opportunities in the recycling industry, providing a boost to local economies and helping to build more sustainable communities.

Overall, recycling plastic is a simple and effective way to protect the planet and promote sustainability. By recycling our plastic waste, we can reduce our impact on the environment, conserve resources, and build a brighter future for ourselves and future generations.

We use a type of plastic called recycled PET (rPET) wherever possible and our goal is to use the maximum amount of RPET possible.


As a company we've set our sights on a world of good by reducing our environmental impact but we want to do this together.

Working together has numerous benefits for both individuals and the planet. By pooling our resources and knowledge, we can develop more effective and efficient packaging and recycling strategies that are better suited to the unique needs and challenges of our local communities.

Collaboration enables us to amplify our impact and reach more people with our message, which can help to raise awareness and encourage positive behaviour change.

By joining forces and working towards a common goal, we can create a better, cleaner, and more sustainable future for ourselves and future generations.

We would love to hear your thoughts, ideas, or questions and would welcome feedback in the belief that we can achieve more together for our environment through our use of packaging, so please do get in touch.

How to recycle your pack

Our punnets are 100% recyclable, so where facilities exist, we really encourage everyone to recycle them! For specific details and information about our packaging, please refer to our packaging FAQs. By recycling, you're helping to put the plastic back into the system so that we can use it again to make the next punnet, reducing waste and our environmental footprint.

Here's the breakdown:

Plastic Punnet

100% recycled & recyclable

🔰 Made from 100% rPET recycled plastic
🗑️ Separate & dispose in recycling bin
♻️ 100% recyclable plastic


Paper Lid

100% FSC-certified & recyclable

🔰Made from 100% FSC mix paper
🗑️ Separate & dispose in recycling bin
♻️ 100% recyclable paper


Paper Pad

In raspberry & blackberry packs

🔰Made from 100% paper
🗑️ Separate & dispose in recycling bin
♻️ 100% recyclable paper