Our Story

Since 1994 we’ve worked with our partners to breed, grow and bring great berries to shoppers. Our R&D teams have tried, tested and developed over 2 million varieties to make sure our berries are always delicious.

We have an appetite to bring food lovers worldwide the very best berries; ones that not only taste great but are sustainable for our growers too. Great berries, for future generations; truly sustainalicious.​ ​

And we don’t stop there. We want every BerryWorld berry to be bursting with goodness. That means bred, grown, picked with care and packed with flavour, for an experience that awakens taste buds and consciences across the world.​


Expanding the BerryWorld across Asia

We’ve been supplying premium berries into Asia for over 10 years, building trusted relationships and supporting category growth across the region. In August 2025, we took this commitment further with the launch of BerryWorld Asia, a dedicated regional division with teams based in Shanghai and Hong Kong. This new hub brings our award-winning berry varieties even closer to our customers, backed by local expertise and deeper market understanding.

Our berries are now available under our trusted consumer brands: BerryWorld, BerryFresh and Red Crown. Shoppers and distributors across Asia can rely on us for consistent quality, reliable supply and an exceptional berry experience.

Bringing BerryWorld to China

In September 2025, we marked our first entry into China with the arrival of our premium Peruvian blueberries. Beautifully presented in our vibrant BerryWorld packaging, this launch reflects the value we place on provenance, presentation and taste. A perfect fit for discerning Asian consumers.

Strengthening our global berry supply

With year-round availability at the core of our offer, we’ve built a resilient global supply network with origins across Peru, Morocco, Chile, South Africa, Mexico, Zimbabwe and Egypt. Looking ahead, we are investing in future production projects in Asia to complement our existing supply, ensuring our berries are locally relevant and always in season.

A milestone moment in India

Our expansion continues with the launch of our first campaign in India, responding to growing demand for high-quality blueberries. This marks a significant step in our long-term strategy to unlock opportunities across Asia and grow the category with premium, flavour-packed berries tailored to local tastes.


DISCOVER OUR BERRYWORLD

BerryWorld Group Holdings Limited is not related to Mastronardi Produce, which owns and operates the BerryWorld brand in North America.