We're People Powered

Here at BerryWorld we love berries and we are genuinely excited by what we do. We're a people powered business and berries make our world go round.

Our award winning berry varieties come from a variety of award winning people across our local teams.

We understand that long term sustainable growth can only come from a hunger to keep moving forwards. Our mission to grow the berry world together is driven by our values and the idea that great work is born from appetite, relationships, sustainability and confidence.
 

OUR RECIPE FOR SUCCESS

Our story roots back to Louis Olins, founder of Louis Reece, who delivered fruit to London's Spitalfields Market by horse and cart back in 1919.

Roll on to 1994 and, after discovering potential in the berry market, BerryWorld was formed as a joint venture with Edward Vinson Limited, with Adam Olins as the founder and Managing Director.

Today we are a fourth-generation, family-founded, and future focussed, berry company. We have multi-local international teams operating across every part of the supply chain. Through these operations and our close working relationships with growers and customers alike, we ensure a sustainable supply of world class berries that are bursting with goodness all year-round. 

Max Emden, Head of Asia

Max leads our growth strategy across Asia, building partnerships that bring our award-winning berries to new markets. With over 20 years in the fresh produce industry and part of the Agroberries team since 2013, Max brings a wealth of experience in driving category growth across diverse markets. He has a deep understanding of retail landscapes and consumer trends in the region, ensuring our berries are as loved in Singapore as they are in Seoul. Max is passionate about delivering flavour picked and goodness grown, every step of the way.

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Hermann Mecklenburg, Market Manager

Hermann brings BerryWorld's berry goodness to life across Asia. With over 20 years’ experience in the fresh produce industry, he has held roles across China, Hong Kong, Japan and Korea, developing deep expertise in supply chain, customer experience and category development. He works closely with growers, retailers and distributors to shape the future of berries in the region. Hermann is one of the passionate people behind the packs, ensuring every punnet meets our promise of naturally nutritious and delicious berries.

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