Here at BerryWorld we love berries and we are genuinely excited by what we do. We're a people powered business and berries make our world go round.

Our award winning berry varieties come from a variety of award winning people across our local teams.

We understand that long term sustainable growth can only come from a hunger to keep moving forwards. Our mission to grow the berry world together is driven by our values and the idea that great work is born from appetite, relationships, sustainability and confidence.

Passionate People

OUR RECIPE FOR SUCCESS

In August 2025, we took this commitment further with the launch of BerryWorld Asia, a dedicated regional division with teams based in Shanghai and Hong Kong. This new hub brings our award-winning berry varieties even closer to our customers, backed by local expertise and deeper market understanding.

Our berries are now available under our trusted consumer brands: BerryWorld, BerryFresh and Red Crown. Shoppers and distributors across Asia can rely on us for consistent quality, reliable supply and an exceptional berry experience.

Max Emden, Head of Asia

Max leads our growth strategy across Asia, building partnerships that bring our award-winning berries to new markets. With over 20 years in the fresh produce industry and part of the Agroberries team since 2013, Max brings a wealth of experience in driving category growth across diverse markets. He has a deep understanding of retail landscapes and consumer trends in the region, ensuring our berries are as loved in Singapore as they are in Seoul. Max is passionate about delivering flavour picked and goodness grown, every step of the way.

Hermann Mecklenburg, Market Manager

Hermann brings BerryWorld's berry goodness to life across Asia. With over 20 years’ experience in the fresh produce industry, he has held roles across China, Hong Kong, Japan and Korea, developing deep expertise in supply chain, customer experience and category development. He works closely with growers, retailers and distributors to shape the future of berries in the region. Hermann is one of the passionate people behind the packs, ensuring every punnet meets our promise of naturally nutritious and delicious berries.

We're People Powered

OUR RECIPE FOR SUCCESS

Meet the team

Meet your local team around the world