BerryWorld Varieties

BerryWorld supply better berry varieties through a wide range of products via our expert breeding programme and exceptional plant management.

Our BerryWorld breeding programme was established to breed the best tasting 'flavour picked' berry varieties whilst increasing yields for growers.

We have dedicated teams responsible for 'growing goodness' through exceptional plant management, propagation and delivery of quality plants. Ensuring every plant has the capacity to deliver to its full potential in regard to yield and fruit quality.


Awards & Accolades

BerryWorld exclusive berry varieties have achieved international recognition through a host of awards:

  • International Taste Institute ‘Superior Taste Award’ 2021
    Diamond Jubilee® / BerryWorld Gem® ⭐⭐
  • International Taste Institute ‘Superior Taste Award’ 2019
    EZ05 known as Sweet Eve 2 strawberries ⭐⭐
  • International Taste Institute ‘Superior Taste Award’ 2019
    AK43 known as Eves Delight 2 strawberries ⭐⭐
  • International Taste Institute ‘Superior Taste Award’ 2019
    BDB-12VF known as BerryWorld® Jewell™ raspberries ⭐⭐
  • International Taste Institute ‘Superior Taste Award’ 2019
    TP04 known as BerryWorld® Midnight™ blackberries ⭐⭐
  • International Taste Institute ‘Superior Taste Award’ 2019
    BerryWorld® Sundown™ blueberries ⭐⭐
  • International Taste Institute ‘Superior Taste Award’ 2018
    BerryWorld® Twilight™ blueberries ⭐⭐
  • International Taste Institute ‘Superior Taste Award’ 2018
    GB96 known as Eves Blush strawberries ⭐⭐
Award Winning Berries

Meet the team behind our brilliant berries below

SAM ROWE, VARIETIES DIVISIONAL CEO

Sam joined BerryWorld in 2009 as a management trainee, working in various roles from customer to supplier development. Since 2012, Sam has been involved in berry varietal development, including BerryWorld Plus, BerryWorld’s own breeding programme.

Today, Sam is BerryWorld Varieties Divisional CEO. This includes, looking after breeding and varietal development activities, including leveraging BerryWorld’s propriety genetics around the world. It also includes working closely with propagators and growers alike to ensure the supply of high quality plants, which are high yielding for our growers and sweet tasting for our consumers.

Sam