Internationally renowned & market leading raspberry, blackberry and blueberry varieties
Our BerryWorld Plus breeding programme, established to create exceptional 'flavour picked' raspberry, blackberry and blueberry varieties, focuses on delivering outstanding taste with sustainable yields for growers across the globe.
Global growth for a local delight
BerryWorld Plus is a joint venture between Edward Vinson Ltd, a renowned strawberry breeder, propagator and producer, Hall Hunter Partnership a berry producer, and BerryWorld, a leading global soft fruit marketing company. Our expertise and combined experience have allowed us to establish breeding locations in both the UK and Spain, effectively supporting the development and cultivation of extraordinary soft fruit varieties worldwide.
Our BerryWorld Plus genetics have flourished across four continents. Our berries are now delighting consumers in Australia, Canada, France, Germany, Italy, the Netherlands, Portugal, Scandinavia, Spain, South Africa, the United Kingdom, and the United States.
Recognised for excellence
Recognised for our dedication to excellence, BerryWorld Plus has received multiple awards for our superior berry varieties. Since our establishment in 2002, we have continuously strived to enhance the consumer's eating experience while ensuring sustainable returns for growers. Our BerryWorld Jewel® and BerryWorld Gem® raspberries, have been honoured with superior taste awards from the esteemed International Taste Institute.
Discover the future of berries
We have an appetite to bring food lovers the very best berries and are committed to cultivating a prosperous future for growers worldwide.