Our berry portfolio now totals 12 International Taste Institute award-winning varieties

We are excited to announce that our exclusive variety, Eureka Sunrise blueberry, from the Mountain Blue breeding programme has been awarded a Superior Taste Award by the prestigious International Taste Institute.

Building a portfolio of award-winning berries

Eureka Sunrise blueberries, exclusively grown by BerryWorld’s leading growers across Europe and Africa, received a score of 86.5% from the jury and were granted a 2-star Superior Taste Award, becoming the 12th variety from BerryWorld’s portfolio to receive recognition from the International Taste Institute.

“We are delighted to receive this accolade which recognises our ongoing global strategy to deliver the best tasting, premium berries, year-round; varieties which secure a sustainable future for the berry category, yielding for growers and consistently delivering on consumers’ quality expectations. From the beginning, BerryWorld-grown Eureka Sunrise showed superior characteristics so we knew it was going to represent a significant step change in the blueberry market“, says Adrian Olins Divisional CEO at BerryWorld Group.

Eureka Sunrise is currently produced by BerryWorld dedicated grower base in South Africa, Zimbabwe, Morocco, Spain and Portugal with commercial plantings underway in Egypt. As the Moroccan season gets underway, the BerryWorld team is confident that this exclusive variety will continue to be praised by experts and consumers alike.

Let's talk award-winning berries

If you'd like to talk berries with us, then you can join us at Fruit Logistica 2023, Hall 3.2, Stand B-50.

Posted: Jan 18, 2023