A pack with a purpose
Once a year, our brilliant blueberries turn pink. It's a small change for a big reason: in select markets, limited edition packs of BerryWorld Booberries help raise money and awareness for breast cancer charities.
Why pink?
Blueberries don't naturally come in pink and that's the point. Our eye-catching packs are designed to get people talking, checking, and supporting breast cancer causes.
Booberries are a limited edition product, available in select markets. Why not ask your local retailer to get them stocked.
Know your normal
While you're enjoying your berries, take a moment for a chest check:
- Look — in the mirror, arms down, then raised
- Feel — chest, collarbones and underarms, whatever your gender
- Notice — any lumps, or changes in size, shape, skin or nipples
If something doesn't feel right, or a change doesn't go away, speak to a doctor or healthcare professional.
