Naturally nutritious, deliciously simple ways to support your health goals
Whether you're looking to boost immunity, manage weight, fight fatigue or support skin health, berries offer a delicious, natural way to help you feel good every day. From fibre to vitamins, these vibrant fruits make it easy to add nutrition to your routine without compromise.
Explore how each berry can support your personal health goals, discover recipes to enjoy them every day, and learn why berries are nature's feel-good fruit.
What's your health goal?
Light on calories
big on taste
Blueberries are naturally low in calories and full of flavour, a smart choice for those seeking a balanced, health-conscious lifestyle. They also provide vitamin K, which contributes to the maintenance of normal bones.
How are blueberries good for you?
- High in fibre (4.6g/100kcal)
- Source of vitamin K (19.3μg/100g)
- Low in calories (52 kcal/100g)
Vitamin K contributes to maintenance of normal bones.
Why it matters
More than a third of Gen Z and millennials in the US and UK say managing their weight is very difficult according to McKinsey, yet YouGov finds that concerns about potential or unknown side effects are among the top reasons people reject weight-loss injections.
Read the McKinsey Future of Wellness report →
Read the YouGov weight loss study →
Bring berries into your daily routine
Explore our collection of simple, delicious recipes designed to help you incorporate more natural nutrition into your routine as part of a balanced diet and healthy lifestyle.
Naturally sweet
effortless treat
Raspberries are a simple way to add variety and natural plant goodness to your daily routine. Their vibrant colour and texture make them a satisfying, tasty choice whilst helping to contribute to the reduction of tiredness and fatigue.
How are raspberries good for you?
- High in fibre (6.8g/100kcal)
- High in vitamin C (32g/100g)
- Source of folate (33μg/100g)
Vitamin C & folate contribute to the reduction of tiredness and fatigue.
Why it matters
Kantar's 30-country study shows 31% of global consumers are specifically concerned about their stress levels and sleep quality, two factors closely linked to energy levels, mental clarity, and physical fatigue.
Read the Kantar Health & Wellness report →
Bring berries into your daily routine
Explore our collection of simple, delicious recipes designed to help you incorporate more natural nutrition into your routine as part of a balanced diet and healthy lifestyle.
Naturally sweet
immune treat
Strawberries are full of flavour and naturally rich in vitamin C, helping to support your immune health and reduce tiredness, making them a vibrant addition to your everyday routine.
How are blueberries good for you?
- Low in calories (52 kcal/100g)
- High in fibre (4.6g/100kcal)
- Source of vitamin K (19.3μg/100g)
Vitamin K contributes to maintenance of normal bones.
Why it matters
McKinsey reports that immunity and energy remain two of the most consistently sought-after benefits in functional nutrition, as people increasingly link everyday food and drink choices with better health.
Read the McKinsey Future of Wellness report →
Bring berries into your daily routine
Explore our collection of simple, delicious recipes designed to help you incorporate more natural nutrition into your routine as part of a balanced diet and healthy lifestyle.
Bold flavour
brilliant balance
Blackberries are rich in colour and naturally full of flavour, making them an easy way to add plant diversity and deliciousness to your diet whilst contributing to normal collagen formation for the normal function of skin.
How are blackberries good for you?
- High in fibre (4.6g/100kcal)
- Source of folate (34μg/100g)
- Source of vitamin C (12mg/100g)
- Source of vitamin E (2.4mg/100g)
- Source of vitamin K (19.8μg/100g)
Vitamin C contributes to normal collagen formation for the normal function of skin.
Vitamin E contributes to the protection of cells from oxidative stress.
Why it matters
Kantar’s 30-country study shows 23% of consumers cite skin issues as a key health concern and McKinsey notes a growing shift towards “beauty from the inside out”, as people look beyond topical routines alone.
Read the McKinsey Future of Wellness report →
Read the Kantar Health & Wellness report →
Bring berries into your daily routine
Explore our collection of simple, delicious recipes designed to help you incorporate more natural nutrition into your routine as part of a balanced diet and healthy lifestyle.
Get the full picture
The Big 6 for 2026
Want to go deeper? Our Big 6 for 2026 health report gives you comprehensive insight into the shopper behaviours shaping the berry category across Europe.
Drawing on research from McKinsey, Kantar, Nielsen IQ and leading health authorities, this report translates the six biggest health trends into actionable category strategies that shoppers will feel and buy into.
Discover how mental wellbeing, hydration, gut health, weight management, immunity and clean eating are reshaping purchasing decisions—and how your business can capitalise on these opportunities to drive growth.
What's inside
- Consumer data from 30+ countries
- Category-specific insights for berries
- On-shelf messaging strategies
- Cross-promotion opportunities
- Country-by-country highlights for key European markets
Ready to unlock the insights?
Sign up to receive your copy of The Big 6 for 2026 health report. We ask for your email so we can follow up to discuss category opportunities.
