Wil has been working in fruit and vegetable breeding and growing in Holland since 1985 and has been instrumental in growing BerryWorld’s presence across Europe.

In 2007, together with VitalBerry Marketing and BerryWorld, Wil formed what is today known as BerryWorld The Netherlands. In 2017, Wil’s growing and packing business was acquired by BerryWorld and today Wil is the Growing and Packing Divisional CEO.

Franck joined BerryWorld in 2019, with a full background in agro food business both on sales management and marketing, quickly understood the potential of BerryWorld in France.

Today, as General Manager at BerryWorld France, Franck actively contributes to the strong growth of this young company. He is committed to push forward his team in facing the new challenges of the French market.

After 10 years of experience in the fruit and vegetable industry, Johan joined BerryWorld’s sales team in March 2010.

Starting as an Account Manager, he quickly progressed two years later to assume responsibility for the management of the sales team and became Sales Director.

During his time as Sales Director, Johan helped successfully expand the business’ commercial relationships beyond Holland, to include Scandinavia and Central and Northern Europe. With Wil Beekers’ transition to European CEO of the BerryWorld Group, Johan now assumes the role of Managing Director of BerryWorld’s business in The Netherlands.

Having qualified as a Chartered Accountant in 2002, Jason subsequently spent 15 years in the FMCG environment; the majority of which was focussed on the berry category. In 2005, Jason joined BerryWorld in the United Kingdom and was appointed as Financial Director in 2007.

In 2014, he joined BerryWorld South Africa as General Manager, assisting in leading the company through a high growth phase, which included strong expansion of both its grower and customer base. In January 2018, Jason was appointed as Managing Director, South Africa.

Iván has nearly three decade experience in the berries having worked across the supply chain. After working for over 18 years as Sales and Marketing manager for a leading berry breeding company, establishing multiple international partnerships, he was appointed in 2016 to lead the BerryWorld project in Iberia.

Since then he has had a key role in expanding our growing operations in Spain, Portugal and Morocco onboarding new growers and consolidating operations with our existing grower base whilst developing relationships with key local retailers.

Previously spending fifteen years in various sales management roles within a bakery business, Paul joined BerryWorld’s sales team in March 2004, managing various major retailers.

After taking over the management of the sales team, Paul was appointed Sales Director in November 2006 and adopted an in-depth category management approach to drive BerryWorld’s customers in their route to market, whilst increasing BerryWorld’s own business. This included further investment in market data, the creation of a focussed category management team, along with business planning with our customers.

Paul’s passion for the business continues, with his favourite saying being "the soft fruit category is never dull“. In January 2016, Paul was appointed Managing Director, United Kingdom.

Sam joined BerryWorld in 2009 as a management trainee, working in various roles from customer to supplier development. Since 2012, Sam has been involved in berry varietal development, including BerryWorld Plus, BerryWorld’s own breeding programme.

Today, Sam is BerryWorld Varieties Divisional CEO. This includes, looking after breeding and varietal development activities, including leveraging BerryWorld’s propriety genetics around the world. It also includes working closely with propagators and growers alike to ensure the supply of high quality plants, which are high yielding for our growers and sweet tasting for our consumers.