INTRODUCING BOOBERRIES™: BLUEBERRIES THAT GIVE BACK
This October, BerryWorld and Checkers are putting breast health in the spotlight with the launch of limited-edition Booberries™ in support of PinkDrive.
The Booberries™ campaign aims to raise awareness and funds for PinkDrive, a non-profit organisation dedicated to making breast-health education and screening more accessible, particularly for communities with limited access to healthcare. Through its mobile health units, PinkDrive brings services such as clinical breast examinations, mammograms and health education directly to communities across South Africa.
Booberries™ is designed to encourage conversations about breast health and inspire action. By scanning the QR code on the pack, shoppers can learn more about breast cancer awareness and the importance of self-checking, as well as access guidance from PinkDrive on how to perform a breast self-examination.
Learn how to check your chest: https://pinkdrive.org/self-examinations/
At the heart of the campaign is a simple reminder: “Check Out Your Booberries™.” Breast self-awareness helps individuals understand what is normal for them, making it easier to recognise changes and seek medical advice if needed.
By choosing Booberries™, shoppers are helping PinkDrive extend breast cancer awareness and education to more South Africans. Breast cancer remains the most common cancer affecting women in South Africa, and early detection can help improve outcomes.
For every limited-edition punnet sold, BerryWorld and Checkers will donate R2.00 to PinkDrive, with a goal of raising R400,000 during Breast Cancer Awareness Month this October. By bringing together the health benefits of blueberries and an important breast health message, Booberries™ gives consumers a simple way to support a meaningful cause with every punnet purchased.
Look out for limited-edition Booberries™ punnets, available exclusively at Checkers and on Checkers Sixty60 throughout October 2026.
