Anthocyanins, natural colourants with therapeutic power can be found fruits and vegetables with deep shades of red, purple, or blue.

Health is best achieved by eating a balanced and varied diet, including at least five portions of fruit and vegetables each day. But what is so special about blue foods in particular?

In addition to the multitude of antioxidants found in brightly coloured fruit and vegetables, naturally purple or blue foods contain a specific antioxidant called anthocyanins. These are pigments found in plants that give fruits and vegetables their deep shades of red, purple, or blue.

As well as decreasing blood pressure and improving visual acuity, anthocyanins have been found to inhibit cancer cell proliferation, inhibit tumour formation, lower the risk of cardiovascular disease, as well as modulate cognitive and motor function. Not only do they have anti-inflammatory and antibacterial properties, anthocyanins and flavonoids also play an important role in cell signalling, synaptic development, and neurogenesis (the process of building new neurons).

Look out for the BerryWorld branded blueberry tubs at your leading retailer to indulge in the blue that's good for you. Impress your body with not only a fruit that looks so good and tastes even better, but also one that's packed with nutrients and health benefits!

Posted: 21 Jan 2022