We're People Powered

Here at BerryWorld we love berries and we are genuinely excited by what we do. We're a people powered business and berries make our world go round.

Our award winning berry varieties come from a variety of award winning people across our local teams.

We understand that long term sustainable growth can only come from a hunger to keep moving forwards. Our mission to grow the berry world together is driven by our values and the idea that great work is born from appetite, relationships, sustainability and confidence.


Our story roots back to Louis Olins, founder of Louis Reece, who delivered fruit to London's Spitalfields Market by horse and cart back in 1919.

Roll on to 1994 and, after discovering potential in the berry market, BerryWorld was formed as a joint venture with Edward Vinson Limited, with Adam Olins as the founder and Managing Director.

Today we are a fourth-generation, family-founded, and future focussed, berry company. We have multi-local international teams operating across every part of the supply chain. Through these operations and our close working relationships with growers and customers alike, we ensure a sustainable supply of world class berries that are bursting with goodness all year-round.

Your Local Team

BerryWorld America a joint venture with Mastronardi Produce, North America’s leading grower and distributor of greenhouse produce, has created a partnership that will “WOW™” the North American berry market.

This is a significant and exciting development, which aims to provide high quality, exclusive berries that start with best-in-class varietal development to deliver exceptional flavour.

Combining Mastronardi Produce's track record of game-changing innovation, high tech operations, and fresh produce marketing expertise with BerryWorld's exclusive varieties, category management, and global berry expertise will make BerryWorld America a unique alternative for the North American berry market.

BerryWorld believes the berries we are bringing to the category will change consumer expectations of how a berry should taste.

Meet some of our team, the people behind the packs™, below or get in touch if you think you'd be a berry good fit working for BerryWorld. Please note BerryWorld are not involved in any farm work recruitment.

Amar Raja, Managing Director

"This joint venture with Mastronardi Produce will combine BerryWorld's wealth of berry knowledge and extensive portfolio of berry varieties with Mastronardi Produce’s recognised reputation for growing expertise, excellent customer service, appetite and ability for scale, and state of the art logistics platform."

Amar Raja W